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The purpose of these Conditions is to establish and regulate the rules of use of the website (hereinafter the "Web").

Accessing and browsing the website, or the use of its services, implies the express and full acceptance of each and every one of the General Conditions of use contained in this Legal Notice, including the General and Particular Conditions of Contracting as well as the Privacy and Cookies Policy, regarding the purposes of the processing of the data you provide us with. Please, we recommend that you read them carefully.


In compliance with Law 34/2002, of July 11, 2002, of Services of the Information Society and Electronic Commerce, the identifying data of the owner of the Web Portal in which you are browsing are:

Insregistered in the Mercantile Registry of Las Palmas, Folio 52, Volume 986, Page GC-6018. CIF: B-35.109.073
VAT NUMBER: B35109073
C/ Triana, nº 116, 35002, Las Palmas de G.C.


ALFONSO VIERA E HIJOS, S.L. is the owner, and has the corresponding license, on the rights of exploitation of intellectual and industrial property of the Web.

All the contents of the Web, including the graphic design, source code, logos, texts, graphics, illustrations, photographs, and other elements that appear on the Web, unless otherwise indicated, are the exclusive property of ALFONSO VIERA E HIJOS, S.L..

In no case shall it be understood that the User's access and browsing implies a waiver, transmission, license or total or partial transfer of such rights by ALFONSO VIERA E HIJOS, S.L., on any other right related to its Web and the services offered therein.

It is also forbidden to modify, copy, reuse, exploit, reproduce, publicly communicate, make second or subsequent publications, upload files, send by mail, transmit, use, process or distribute in any way all or part of the contents included in the Web for public or commercial purposes, without the express written authorization of ALFONSO VIERA E HIJOS, S.L. or, where appropriate, of the owner of the corresponding rights.

The User acknowledges, therefore, that the reproduction, distribution, commercialization, transformation, and in general, any other form of exploitation, by any procedure, of all or part of the contents of this Web constitutes an infringement of the intellectual and/or industrial property rights of the owner of the Web or the owner of the same.


The User agrees to use the Web, contents and services in accordance with current legislation and this Legal Notice.

Likewise, the User undertakes not to use the Web or the services provided through it for purposes or effects that are unlawful or contrary to the contents of this Legal Notice, harmful to the interests or rights of third parties, or that in any way could damage, disable or impair the Web or its services, or prevent normal enjoyment of the Web by other Users.

Likewise, the User expressly agrees not to destroy, alter, disable or otherwise damage the data, programs or electronic documents and others that are in this Web.

The User undertakes not to hinder the access of other Users to the access service by means of the massive consumption of the computer resources through which the owner of the Web provides the service, as well as not to carry out actions that damage, interrupt or generate errors in such systems.

The User agrees not to introduce programs, viruses, macros, applets, ActiveX controls or any other logical device or sequence of characters that cause or are likely to cause any type of alteration in the computer systems of the owner of the Web or third parties.

The User is responsible for the proper custody and confidentiality of any identifiers and / or passwords that are provided by the Web, and agrees not to transfer its use to third parties, either temporarily or permanently, or to allow access to outsiders.

The User shall be liable for the unlawful use of the services by any illegitimate third party who uses a password for this purpose due to a non-diligent use or loss of the same by the User.

By virtue of the above, it is the User's obligation to immediately notify the managers of the Web, any fact that allows the improper use of the identifiers and/or passwords, such as theft, loss, or unauthorized access to them, in order to proceed to their immediate cancellation.

As long as such facts are not communicated, ALFONSO VIERA E HIJOS, S.L. shall be exempt from any liability that may arise from the improper use of identifiers or passwords by unauthorized third parties.


ALFONSO VIERA E HIJOS, S.L. excludes all liability that may arise from interferences, omissions, interruptions, computer viruses, telephone breakdowns or disconnections in the operation of the electronic system, caused by reasons beyond the control of the owner of the Web.

ALFONSO VIERA E HIJOS, S.L. also excludes any liability that may arise from delays or blockages in the operation of this electronic system caused by deficiencies or overloading of telephone lines or the Internet, as well as damage caused by third parties through unlawful interference beyond the control of ALFONSO VIERA E HIJOS, S.L..

ALFONSO VIERA E HIJOS, S.L. is entitled to temporarily suspend, without prior notice, access to the Web for maintenance, repair, updating or improvement operations.


ALFONSO VIERA E HIJOS, S.L. does not guarantee the legality, reliability, usefulness, truthfulness or accuracy of the services or information provided by third parties through the Web.

The User is solely responsible for any infringements that may be incurred or damages that may be caused by the misuse of the Web, being ALFONSO VIERA E HIJOS, S.L., its partners, group companies, collaborators, employees and representatives, exonerated from any kind of liability that may arise from the actions of the User.

ALFONSO VIERA E HIJOS, S.L. will use all reasonable efforts and means to provide updated and reliable information on the Web, however, the owner of the Web does not guarantee the absence of errors or possible inaccuracies and/or omissions in the contents published by third parties accessible through this Web.

The User is solely responsible for any claim or legal action, judicial or extrajudicial, initiated by third parties against the owner of the Web based on misuse by the User of the Web. If applicable, the User shall assume all expenses, costs and indemnities requested from ALFONSO VIERA E HIJOS, S.L. in connection with such claims or legal actions.


This Legal Notice shall be governed by and construed in accordance with Spanish law.

ALFONSO VIERA E HIJOS, S.L. and the User, expressly waiving any other jurisdiction that may correspond to them, submit to the Courts and Tribunals of the city of Las Palmas de Gran Canaria, Las Palmas (Spain), unless the applicable regulations prevent the parties from submitting to a specific jurisdiction.


When you browse the Rolex section of our website, you may be interacting with an embedded website. In such a case, the Terms of Use, Privacy Notice and Cookie Policy of are the only ones applicable.