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Saphir Joyeros, Official TAG Heuer Distributor in the Canary Islands

The high-precision timekeeping innovations of TAG Heuer, the benchmark of luxury chronographs, have adapted to the evolution of sports since 1860. The watches make it possible to capture every fraction of a second of an action. TAG Heuer watches, which have traveled from the wrist of the drivers who have marked the history of motor racing to yours, have generated a lasting impact on their time and their era.

Shortly after its introduction, TAG Heuer introduced the Mikrograph, a mechanical chronograph five times more accurate than any other, which became the official timekeeper of the most famous sports competitions. With the rise of motor racing, TAG Heuer became the first watch brand to sponsor the Formula 1 World Championship since its creation.