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Saphir Joyeros

Saphir Joyeros, a company created by Mr. Alfonso Viera Rodríguez, founder of the company and precursor of the jewelry industry and trade. It began its activity in the sixties with the opening of its first store in Alfredo L. Jones Street where he acquired over the years the necessary experience to enter one of the most complex and selective sectors that exist in the world of commerce, the High Jewelry and Watches.

Later on, it added new centers to its network of stores, becoming a pioneer in the south of Gran Canaria, with more than six stores open in this expanding area, today consolidated as one of the most important tourist areas in Spain.

For all this, in the year 1976 gives the great leap to the highest level Las Palmas de Gran Canaria acquiring a store in the most emblematic street of the city, beginning at that time to exploit the brand SAPHIR JOYEROS. Following the necessary expansion to be represented in all the important cities of the Canary archipelago, in 1980 it acquired a store in Santa Cruz de Tenerife, establishing itself in the best commercial area of the city.

In view of the growth experienced by the company and by the city of Las Palmas de Gran Canaria with the opening of El Corte Inglés in the Mesa y López area, Saphir is once again taking on the challenge of opening another prestigious store in the city.

In 2000 the most ambitious project of the founder of the company was inaugurated, the most modern and important luxury establishment for the group. The Saphir building located in Calle Mayor de Triana, being this the reflection of the effort for quality and exquisite image that Saphir Joyeros has maintained. It is currently the headquarters of the company.

En el 2002, tras el fallecimiento del fundador y siguiendo las mismas directrices que han hecho tan importante a esta empresa, los sucesores han continuado su labor de expansión, tanto en cifras como en imagen, renovando establecimientos y abriendo nuevos puntos de ventas.

Grupo Saphir currently has four stores and an online store dedicated exclusively to the world of luxury jewelry and watches.