Tag Heuer Celebrates The Return Of The Iconic Formula 1 Collection In Collaboration With Kith
4 May 2024
To kick off Miami Race Week, TAG Heuer and Kith held a private dinner celebration at the Rubell Museum, co-hosted by CEO of LVMH Watches, Frédéric Arnault, CEO of TAG Heuer, Julien Tornare, and Kith Founder, Ronnie Fieg. The event honored the TAG Heuer x Kith collaboration and relaunch of the original TAG Heuer Formula 1 watches, first released in 1986 and one of the most highly anticipated product comebacks for 80’s watch lovers and collectors.
The TAG Heuer Formula 1 series 1 combines TAG Heuer’s precision engineering with Kith’s disruptive approach to fashion, featuring 10 vibrant colorways inspired by iconic models. Upgraded materials enhance the original design, while the partnership logo, «Kith Heuer,» marks a first for TAG Heuer.
The evening was joined by notable guests, including TAG Heuer Ambassadors Alexandra Daddario and Fred Kerley, actress and model Valentina Ferrer, actress Lily Chee, former NFL star Victor Cruz, NBA stars Kevin Love and Jonathan Kuminga, actor Gabriel Leone, and more, for a glamorous and vibrant Miami evening.
